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Get Ready to Chow Down in Nedbank’s New Roblox Game, Chow Town!


Would you like to take on the role of South Africa‘s most prominent restaurateur, cook a range of delectable delicacies, and create a thriving food empire with your friends? If so, come and join Nedbank‘s Chow Town on Roblox. This exciting game lets you explore and uncover new discoveries while investing in and developing your restaurant, from humble beginnings to becoming the most prominent and successful restaurant around.

Sea Monster, a South African developer, created the game for Nedbank, marking the first time an African bank has launched such an innovative project. While it provides an enjoyable experience for players and their friends, the game also offers a unique chance to learn about entrepreneurship and investing. Unlike other initiatives that solely use games as a means of advertising to younger audiences, this game goes beyond that by offering an educational aspect.

Khensani Nobanda, the Group Executive for Marketing and Corporate Affairs at Nedbank, discussed the project and stated, “As a brand that is at the forefront of digital and technological innovation, our aim is to disruptively transform banking by leveraging the efficacy of digital platforms to offer alternative experiences to engage, surprise and delight our clients. Roblox is incredibly popular among children aged between 9 and 12 years, which is exactly the right age to start learning about entrepreneurship and making good money choices.”

Chow Town has a tycoon-style gameplay, enabling players to run a virtual restaurant. The restaurant features a variety of distinctively South African dishes, including boerewors rolls that players can prepare and serve to their patrons. As the game progresses, players can unlock new food tiers and expand their restaurant, illustrating the process of starting and growing a business.

Since its release on February 28, Chow Town, an all-age-friendly game, has amassed over 1,500 visits, with a consistently active player base. This success demonstrates the game’s ability to attract and retain players. If you’re curious about trying out the game, you can access Nedbank’s Chow Town on Roblox by following the provided link.

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