South African esports athlete, Jordan Sherrat, is one of three sim racers chosen by Lamborghini to represent the brand in the major international Esports competitions.
Jordan’s selection comes thanks to his success in the latest edition of The Real Race, winning fifteen out of seventeen races and taking nine out of ten pole positions “Being chosen by Lamborghini to be the Official Sim driver still feels like a dream,” commented Sherrat.
“All the hard work and sacrifice I have put in behind the scenes have been recognised and I finally get to live my dream! I want to thank Lamborghini for putting their trust in me to represent their prestigious Brand.”
The South African was impressive during the second edition of the Lamborghini Esports championship for Europe, the Middle East and Africa (EMEA) region and gained attention after his third-place finish in 2020.
Jordan is joined by teammates Italian-Venezuelan driver, Gianfranco Giglioli and 22-year-old Italian sim driver, Giorgio Simonini.
Lamborghini decided to create its official team to build on the valuable experience gained with The Real Race, the virtual one-make championship that debuted in 2020.
The Esports Team represents a further opportunity to expand the brand’s presence in a sector that is constantly developing, highly competitive, and offers the chance to experience emotions comparable to those of a real race.
Jordan and Giglioli will compete together in the GT World Challenge Esports Sprint Series Europe, and Simonini will join the pair to form the crew for the 2022 Intercontinental GT Challenge Esports Endurance Championship.
The team have already started training to prepare for the first events on the calendar, sharing important information on driving and setup.
The three sim drivers will be supported during the season by the Squadra Corse staff, who are dedicating a team principal, driver coach and engineers to the project to offer their expertise in the development and analysis of telemetry data, from the track to the virtual simulation.
Automobili Lamborghini’s Head of Motorsport Giorgio Sanna expressed his satisfaction with the launch of this exciting new project stating that “Sim racing is an important platform in today’s motorsport scene.”
“Video games were born to allow those who didn’t have opportunities for real-life racing to impersonate the professional drivers.”
“Now, after several decades of development in the industry, simulated racing is getting closer and closer to its real-life counterpart and now has nothing to envy from professional motorsport.”
“Moreover, sim racing is an additional tool for us to develop some of the fundamental aspects of real racing, such as car setups and software applications that will play an important role in the future of our brand.” He further stated