Voodoo Teams Up with Hasbro to Introduce TRANSFORMERS Collaboration in Mob Control
Voodoo is pleased to announce a collaboration with Hasbro, a leading toy and game company, to integrate the beloved TRANSFORMERS franchise into our most popular game, Mob Control. Through this collaboration, Voodoo aims to deliver an immersive gaming experience by combining the iconic characters of TRANSFORMERS with the engaging game play of Mob Control. The collaboration kicks off with the introduction of Bumblebee as the first champion in the game’s upcoming event, ‘Echoes from Cybertron, a TRANSFORMERS Adventure’, scheduled for release today, March11th.More champions will be released in up coming seasons.
“Mob Control continues to demonstrate amazing growth and success globally since launch, it’s a great opportunity to introduce TRANSFORMERS to a massive audience during the brand’s 40th anniversary year,” said Eugene Evans, SVP Digital Strategy and Licensing at Wizards of the Coast and Hasbro. “This collaboration is a prime example of our strategy to grow our digital games portfolio. By working with innovative teams, such as the talented minds behind Voodoo, we can expand the reach of our brands to gamers in entirely new formats, all around the world.” During the first episode of this event, ‘Bumblebee to the rescue, ‘players will have the opportunity to bring Bumblebee to the battle as a champion, utilizing both his bot and alt-modes, each possessing distinctive powers. The event features six challenging levels, culminating in an epic three-round boss battle. To enter the battle arenas, players will have to collect a unique currency inspired from the TRANSFORMERS universe: Energon. Winning these battles will give players access to special prizes, some of which are only collectable during the ‘Echoes from Cybertron’
event, such as Bumblebee blueprints. Additionally, the event will allow players to impact future episodes by voting on story outcomes after completing the levels.
Mob Control stands as one of Voodoo’s top-performing games, generating revenues close to $100million in 2023. Under the leadership of Miguel Santirso, formerly a technical lead at King for Candy Crush Soda Saga, the team operates entirely remotely, with its primary hub situated in Barcelona. As the studio continues to experience healthy growth, it actively seeks talented individuals to augment its ranks.
Voodoo remains committed to delivering innovative and captivating experiences to our gaming community. We look forward to the continued success of our collaboration with Hasbro and the excitement it brings to our players. Stay tuned for more updates as we unveil additional TRANSFORMERS champions and further enhance the gaming experience in Mob Control.
About Voodoo:
Voodoo is a tech company that creates mobile games and apps. With 7 billion downloads and over 150million monthly active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. Its portfolio features chart-topping games like Mob Control and Block Jam, alongside popular consumer apps such as Wizz and We Moms. Find out more about Voodoo here:Website-https://www.voodoo.io/. LinkedIn- https://www.linkedin.com/company/voodoo.io/
About TRANSFORMERS
The TRANSFORMERS brand is a global powerhouse franchise with millions of fans around the world. Since 1984,the battle between the Auto bots and Decepticons has come to life in movies, TV shows, comic books, innovative toys, and digital media, bringing incredible “MORE THAN MEETS THE EYE” experiences to fans of all ages. The brand’s enduring connection is made possible by its rich storytelling and characters: the heroic Auto bots who seek to protect all life, and the evil Decepticons who seek to conquer the universe. The TRANSFORMERS brand is a Hasbro franchise.
About Hasbro
Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through toys, consumer products, gaming and entertainment, with a portfolio of iconic brands including MAGIC:THEGATHERING,DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPAPIG, as well as premier partner brands. Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BLMedia,one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic50. For more information,visit https://corporate.hasbro.com