Indian esports and gaming organisation Skyesports has announced that it has partnered with leading bookmaker 1xBET as a sponsor for its highly anticipated franchise CS:GO league, the Skyesports Masters. The collaboration aims to enhance the league’s visibility within the region and foster growth within the Indian esports ecosystem.
The Skyesports Masters commenced its regular season on July 8th and will run until August 17th. The league features eight franchised teams, with four of them qualifying for the playoffs scheduled for August 26th. The playoffs promise an exciting spectacle, taking place in front of a live audience at the prestigious Koramangala Indoor Stadium.
Skyesports intends to leverage the Skyesports Masters to generate various revenue opportunities for the participating franchises through sponsorships and media rights deals. Additionally, the league seeks to establish a sustainable CS:GO ecosystem in India and the surrounding region.
The inclusion of 1xBET in the Skyesports Masters’ sponsorship portfolio further solidifies the league’s reputation and reach. The company joins esteemed partners such as AMD, Microsoft, and peripherals brand Zebronics. Zebronics, in particular, will equip players with a range of high-quality keyboards, headsets, and monitors.
For 1xBET, sponsoring the Skyesports Masters represents another significant addition to its growing esports partnership portfolio. In June 2023, the renowned bookmaker was named the presenting partner of the Dota 2 Bali Major, while just a few months earlier, it secured a partnership with Hong Kong-based esports organisation Talon Esports.
1xBET has actively sought collaborations with tournament organisers in recent years, further cementing its position in the esports industry. The bookmaker joined forces with the Champion of Champions Tour CS:GO circuit in December 2022 and became the global betting partner of ESL in 2021.
Meanwhile, Skyesports continues to strengthen its position as one of the leading esports companies in South Asia. In addition to the Skyesports Masters, the company partnered with popular streaming platform Loco for the Skyesports Champions Series, a highly successful ten-day Battlegrounds Mobile India (BGMI) tournament.
With the Skyesports Masters and its expanding list of prominent sponsors, Skyesports is primed to make a lasting impact on the esports landscape in India and the surrounding region. The league’s commitment to nurturing local talent, fostering collaboration, and creating revenue streams for franchises underscores its dedication to building a thriving CS:GO ecosystem.
As the esports industry continues to grow at an unprecedented rate, partnerships between esports organisations and key stakeholders like 1xBET play a crucial role in driving the industry forward. The Skyesports Masters’ partnership with 1xBET marks an exciting chapter in the development of Indian esports, offering fans and players alike a thrilling and immersive gaming experience.