Africa Deserves exciting tournaments – what should tournament operators do?

With the ease of covid and return of normality, the number of LAN esports events have increased across Africa . Over the years and in some recent cases there have been calls from esports athletes and esports teams to Esports Tournament Organisers to help shake up the space across Africa. African tournament operators can improve on delivering great events by focusing on a few key strategies:

1. Investing in technology: Investing in the latest technology, such as high-speed internet, streaming equipment, and gaming hardware can help to ensure that the tournament runs smoothly and provides a high-quality experience for players and viewers alike.

2. Developing strong partnerships: Building strong partnerships with key stakeholders, such as game developers, teams, and sponsors, can help to secure funding, attract top talent, and promote the event.

3. Focusing on player experience: Prioritising the player experience can help to create a positive atmosphere and ensure that players feel comfortable and supported throughout the tournament. This can be achieved through providing amenities, such as comfortable seating, refreshments, and dedicated staff to assist with any issues that may arise.

4. Creating engaging content: Developing engaging content, such as live streams, videos, and social media posts, can help to attract and retain viewers, as well as create a sense of excitement and buzz around the event.

5. Providing clear and consistent communication: Providing clear and consistent communication to players and viewers can help to ensure that everyone is informed and on the same page throughout the tournament.

6. Investing in marketing: Investing in marketing to promote the event, attract sponsors, and reach new audiences can help to increase the visibility and reach of the tournament.

7. Creating a sustainable structure: Creating a sustainable structure for the tournament, such as a clear financial model, can help to ensure that the event can be held on a regular basis and continue to grow.

In general, we hope by focusing on these strategies, African tournament operators can improve on delivering great events and establish themselves as premier destinations for esports in Africa.