Eric Brinkley joins Global Esports Federation as Director of Programs and Content

The Global Esports Federation (GEF) has announced the appointment of Eric Brinkley as its new Director of Programmes and Content. Brinkley brings with him over a decade of leadership experience in renowned organisations such as ESL, EA, and FACEIT, where he gained an in-depth understanding of the esports ecosystem.

Brinkley’s primary focus in his new role will be to develop properties and expand the reach of the GEF, in line with its mission to connect the world through esports. He believes that esports is not just about games but about a connected global community that has endless opportunities for the future. Brinkley is committed to promoting social impact and working with diverse stakeholders and the global community.

“The GEF is in the right place at the right time,” Brinkley said. “I’m excited to use my experiences to help accelerate growth and forge new paths in the space. In addition to our commitment to growing a robust global portfolio, we are focusing on matters of social impact, working with diverse stakeholders and the community around the world.”

The GEF operates innovative properties throughout the world, from its flagship Global Esports Games to the pro-league Global Esports Tour, and more are in the pipeline. Brinkley looks forward to working with teams, members, partners, and industry leaders to unlock the limitless potential of the entire esports community.

“I look forward to working with our teams, members, partners, and industry leaders to unlock the limitless potential of the entire community. Esports is more than just games; it’s a connected global community. I’m thrilled to be part of this team and to have the opportunity to help shape the future for esports.”

The GEF’s mission to connect the world through esports is becoming increasingly important in today’s digital age. As esports continues to grow in popularity, the GEF is well-positioned to lead the charge in creating a global esports community that promotes social impact and inclusivity. With Brinkley at the helm of its Programmes and Content, the GEF is set to continue making waves in the world of esports.