ESL Gaming announces partnership with Gameloft

ESL Gaming and Gameloft have announced the launch of an esports competition with Snapdragon Elite Gaming and Pagani Automobili in Asphalt 9: Legends.

The competition will see IOS and Android players compete in the Snapdragon Pro Series announced in March for a chance to compete in the Finals.

The best players from North America, Europe, the Middle East and North Africa will battle for a share of the global prize pool of $27,000 during the regional finals starting at the end of May 2022.

The first season of the Snapdragon Mobile Open Asphalt 9 competition invites players to reach maximum speed by racing exclusively behind the wheel of Pagani hypercars, in a game mode signed by Snapdragon that offers virtual OOH on the track, in-game display and video brand activations for sponsors.

“We are thrilled to announce this new competition in Asphalt 9: Legends with ESL Gaming taking part in our massive in-game advertising network, which offers Snapdragon to reach and engage their audience in a meaningful way!” declared Alexandre Tan, SVP Brand Partnerships & Advertising at Gameloft for Brands.

“Gameloft has been a great partner for many years and we are thrilled that they will join us in the front seat as we begin the Snapdragon Pro series journey,” he added

Also sharing his thoughts on the partnership was Kevin Rosenblatt, ESL Gaming Mobile General Manager who stated “Their innovative and engaging gaming solutions help us welcome both passionate brands and aspiring gamers, driving mobile esports as a whole.”