July 24, 2024

The Serie A match between AC Milan and Fiorentina on May 1 was broadcast in a Nemesis metaverse room and was available to viewers in the Middle East and North Africa (MENA).

This was thanks to the Italian league sponsors TIM, blockchain technology firm ConsenSys, and blockchain gaming metaverse The Nemesis.

The broadcast not only gave viewers the ability to watch the match but also play related games, access Serie A’s social channels, check the match’s live statistics, and have their avatars wearing branded t-shirts.

All the user needed to access the Nemesis room and all these amenities was an Access Ticket non-fungible token (NFT).

Lega Serie A CEO Luigi De Siervo revealed the reasoning behind the move stating that “We want to be as close as possible to our users: young people spend their time in the Metaverse,”

“We are trying to be the first football league to express the concept of innovation. It’s like watching a match with other people, in a shared immersion of the football experience.”

“A modern league has to put technology at the service of entertainment, in this case in a virtual stadium, in a function that is a little closer to a video game.”

“We are trying to ‘engage’ more the younger generation, otherwise fragmented and dispersed.” De Siervo concluded

The Serie A also has a partnership with Socios for fan tokens and most of its clubs are on Sorare’s fantasy NFT platform, including AS Roma, Internazionale Milano, Juventus, and AC Milan.