Xbox launch the Power Her Dreams Campaign
Xbox are proud to share their newly launched Power Her Dreams campaign and website. Led by an emotionally charged video narrated by Vanessa Bryant, it shares the epic journey of Zaila Avant-Garde, Littlenavi, Karima Winter, Sabrina Ionescu, Rhyne Howard, and Sarah Bond, who have each taken steps to make their dreams come true through a mix of strength, struggle, success, and everything in between.
As part of this limited-time campaign, Xbox is inviting fans who love basketball and gaming to tell them about their dreams via our Power Her Dreams web portal. It is here they can submit a dream and choose one of two charities to whom Xbox will pay it forward with a per-dream donation:
- Mamba & Mambacita Sports Foundation – The Mamba & Mambacita Sports Foundation is a nonprofit organization dedicated to creating positive impact for underserved athletes and boys and girls in sports. Founded through the vision and loving memory of Kobe and Gianna “Gigi” Bryant.
- Girls Who Code – Girls Who Code is an international nonprofit organization working to close the gender gap in technology, and leading the movement to inspire, educate, and equip students who identify as girls or nonbinary with the computing skills needed to pursue 21st century opportunities.
For every submission made on the Power Her Dreams site between July 20 and September 30, Microsoft will donate $10 to one of the two nonprofits listed above; up to a maximum donation of $50,000 per nonprofit.
Source: Xbox
