BETER and Bayes Esports have extended their partnership

Esports data company Bayes Esports has extended its partnership with betting and gaming solutions provider BETER.

The partnership allows BETER to provide better esports data and products to its partners with the help of Bayes’ analytics and data management solution. BETER will continue to improve its esports products and increase uptime, as well as help manage integrity risks.

BETER provides betting-related products and services in esports. The company offers odds feeds, organises tournaments that viewers can bet on, and is also behind BETER Sports, BETER Gaming, and BETER Live.

According to the solutions provider themselves, BETER is also a part of the recently-founded Bayes Esports Partnership Program, a programme aiming to set standards in the esports industry. Companies in the programme collaborate on tools that improve the quality of esports betting services and make esports competitions more reliable.

Bayes Esports is a notable player in the world of esports data. The company has recently raised €6 million (£5.1 million) to further scale its operations and has renewed partnerships with ESL Gaming and Riot Games.

Bayes currently provides a data portal for League of Legends organisations where teams can study opponents and get in-depth analysis of played matches. Bayes also collaborates with Google, Bet365, and other high-profile clients.

Martin Dachselt, CEO and Managing Director of Bayes Esports, commented: ” It has been partnerships such as this, built around official live data, that have actively contributed to the development of esports as a whole, and we are delighted to continue our partnership with BETER.”

Source: ESI