February 29, 2024

GEF & MGM Alternative Elevating Esports with Innovative Partnership

The Global Esports Federation (GEF) has entered into a groundbreaking partnership with MGM Alternative, a division of Amazon MGM Studios, with the aim of reshaping the landscape of esports entertainment through a content-focused collaboration. This strategic alliance is set to produce captivating content centred around the Global Esports Games, esports players, and the broader industry.

According to an official release, the deal includes the production of both ‘linear and streaming content’ and extends to the integration of ‘live events within the GEF’s esports conventions and events.’ Notably, this marks MGM Alternative’s inaugural venture into the dynamic realm of esports.

MGM Alternative, renowned for its diverse portfolio that includes hit television projects like Shark Tank, The Voice, and Gladiators, is venturing into esports content production alongside the GEF. This move is expected to resonate with gamers and a broader audience. The timing is opportune as the collaboration gears up to generate excitement in the lead-up to the highly anticipated 2024 edition of the Global Esports Games scheduled to take place in China.

The Global Esports Games, which recently captivated audiences in Riyadh, Saudi Arabia, in December 2023, featured over 950 esports athletes from more than 100 nations competing across various gaming titles. With the 2024 event on the horizon, attention is already shifting towards future venues, with the Global Esports Games scheduled for the United Arab Emirates in 2025, the USA in 2026, and Qatar in 2027.

This groundbreaking partnership with MGM Alternative is the first major deal for the GEF following the formation of a new executive team in January. The Federation has been actively revamping its organisational structure, and this collaboration is a pivotal step in its commitment to staying at the forefront of esports innovation.

Expressing enthusiasm about the collaboration, Paul J. Foster, Chief Executive Officer of the Global Esports Federation, stated, “This collaboration will amplify the voices of diverse esports athletes, showcasing their compelling stories to the world. Together, Global Esports and MGM Alternative will provide an innovative platform that will power growth and value for the world’s esports community.”