November 29, 2023

Toyota South Africa Expands Sports Sponsorship Portfolio with Esports Teams

Toyota South

Toyota South Africa Motors has made a significant leap into the world of esports with the official sponsorship of the Toyota CRYO RDT team for the upcoming season. This expansion also brings the introduction of the Toyota Elite Ecycling team, operating under the CRYO RDT banner. This exciting partnership demonstrates Toyota’s commitment to excellence, innovation, and the development of talent in both traditional sports and the rapidly evolving world of esports.

The Toyota CRYO RDT team, already a formidable presence in virtual cycling, is set to elevate its prominence with the backing of Toyota SA. The partnership signifies a shared vision of pushing boundaries and embracing the future of sports.

In addition to bolstering the existing Toyota CRYO RDT team, Toyota SA is proud to support the Toyota Elite Ecycling team, which will compete at the highest level of esports, underscoring Toyota’s dedication to innovation in the competitive gaming sphere.

Both teams are gearing up for an exciting season as they prepare to compete in the upcoming Zwift tournaments. The Zwift Racing League and Zwift Grand Prix are key events on their calendar.

Zwift Racing League:

  • Round 1: 17 & 24 Oct
  • Round 2: 14, 21 & 28 Nov + 5 & 12, 18 Dec
  • Round 3: 16, 23, 30 Jan + 6, 13, 20 Feb
  • Finals: TBC March / April

Zwift Grand Prix:

  • Round 1: 19 Oct (M&W)
  • Round 2: 26 Oct (M&W)
  • Round 3: 9 Nov (M) & 16 Nov (W)
  • Round 4: 23 Nov (M) & 30 Nov (W)
  • Round 5: 7 Dec (M) & 14 Dec (W)
  • Round 6: 11 Jan (M&W)
  • Round 7: 18 Jan (M&W)

Alan Glendinning, Director of the CRYO RDT team, expressed his excitement about the teams’ participation in the Zwift tournaments, stating, “The addition of Toyota Elite Ecycling is an exciting dimension for us. We’re ready to take on the challenge and showcase our skills on the virtual racing platform. Thanks to Toyota SA’s support, we are confident in our ability to make a mark in both traditional sports and esports.”

Glenn Crompton, Vice President of Marketing at Toyota SA, echoed the enthusiasm, saying, “We are proud to support not just one, but two exceptional teams in the upcoming season. The collaboration with CRYO RDT and the launch of the Toyota Elite Ecycling team represents our commitment to pushing the boundaries in both traditional sports and esports. We believe this multi-faceted approach will resonate with a diverse audience and showcase the dynamic nature of Toyota’s brand.”

This strategic move includes an expansion of the existing Toyota CRYO RDT setup, which will accommodate increased team numbers. This expansion enhances opportunities for rider development and ensures the retention of legacy riders who have been an integral part of the team’s success.

Fans can follow the journey of the Toyota Elite Ecycling and Toyota CRYO RDT teams in the upcoming Zwift tournaments, witnessing the fusion of athleticism and cutting-edge technology. As Toyota South Africa Motors pushes forward into the world of esports, the future looks promising for both traditional and virtual sports alike.