February 25, 2024

GITEX Africa: Converging transformational technologies at Africa’s showpiece tech event

With the African Union’s bold mission to unify the continent into a secure Digital Single Market by 2030, GITEX Africa exhibitors are rousing optimism about the proliferation of trends shaping the continent’s tech ecosystem, from increased internet connectivity and a rampant start-up scene, to the rise of artificial intelligence and a flourishing fintech sector.

IBM, a global technology and consulting company, will utilise GITEX Africa 2023 to amplify their commitment to the continent.  Badrane Kaddour, Africa Partner Ecosystem Leader at IBM, said: “Our portfolio is built around hybrid cloud and AI, the two most transformational technologies of our time.  Our go-to-market approach brings together the necessary software, consulting, and infrastructure that our clients require, from across our expanding ecosystem of partners.

Badrane Kaddour – Africa Partner Ecosystem Leader at IBM

“Attending the inaugural GITEX Africa is an opportunity for us to highlight our commitment to the continent, expand our presence and market reach through our ecosystem of partners as well as showcase our latest technological innovations that are helping our customers increase productivity, reduce costs and fuel growth.”

With an African presence spanning more than two decades, global cybersecurity heavyweight Kaspersky is another exhibitor investing in Africa’s vast potential.  CEO Eugene Kaspersky commented: “For more than 20 years now we’ve been working to protect Africa’s businesses and ordinary users – securing the continent’s technologies and fast-growing economies.

“It’s important that we share expertise and exchange knowledge needed for protection against cyberthreats, which are constantly growing in both volume and sophistication. Today, we’re glad to be part of the first edition of GITEX Africa, the continent’s largest tech event – participation in which we deemed simply essential in helping to build a more secure digital world together.”

More information is available at www.gitexafrica.com