LETI ARTS, one of Africa’s prominent game development studios has taken the initiative of using merchandise to engage more with game development and esports enthusiasts.
By this initiative , LETI STORES, the online merchant space will leverage on social media in promoting merchandise from its own collection as well as partnering game developers and esports organizations.
Merchandise can be a significant source of revenue for esports teams. Sales of team-branded clothing, accessories, and other items can generate income for the team, and also increase brand awareness and fan engagement. Teams can sell merchandise through the Leti online store, at live events, and through partnerships with retailers.
Additionally, teams can also leverage the popularity of individual players to sell merchandise. Player-specific merchandise such as signed jerseys, mousepads, and other items can also be a source of revenue for teams.
Merchandise can also be an effective way to generate revenue for esports organizations and teams, as well as increase brand recognition and fan engagement, however, the effectiveness of merchandise in the overall development of esports may vary depending on the specific organization or team and their specific merchandise strategy.
Finally, the overall impact of merchandise on the growth and development of the esports industry as a whole may be limited compared to other factors such as sponsorship and advertising revenue.